Case Study · Site Intelligence Report · National Retailer

Weeks of feasibility research, without the wait.

A national retailer was evaluating a one-acre infill lot on a core transit corridor in Austin for a ground-up store. A national civil engineering firm produced a 68-page feasibility memo for the site. Noetic ran its Site Intelligence Report on the same parcel, blind to the memo, and the two were scored against each other item by item.

24 hrs
To a complete report
Against weeks for a conventional feasibility study
116/114
Right answers on shared facts
Of the 114 facts both reports state, Noetic was right on the 112 where they agree and on all 4 where they disagree, where the memo was wrong.
94%
Of the traditional SIR, filled out
114 of the memo's 121 findings, without calling a city official or taking a physical sample. The rest needed one or the other.

The site

This was not an easy lot. It is dense urban infill: a one-acre parcel on a core transit corridor, where the city’s mobility plan calls for far more right-of-way than exists today. The site had been an engine-service shop for decades, so any buyer needed to think about environmental screening before closing. On top of that:

  • Site has a creek tributary and critical water quality zone, impacting drainage regulations.
  • Site sits in the city’s floodplain and an erosion hazard zone, requiring additional analysis.
  • Heritage and protected trees on site, each with its own preservation rules.
  • Scenic roadway and wildland-urban interface overlays, with sign, landscape and building material standards.
  • Right-of-way dedication and transit coordination required on the frontage, plus easements drawn wrong on the concept plan.

Every one of those is a question a civil firm would spend days answering. Noetic answered them all, with the code section behind each, in 24 hours.

The situation

Retailers building ground-up at volume evaluate many more sites than they buy. Each one needs the same questions answered before a letter of intent: what is the zoning, what do the recorded documents say, where are the easements and the floodplain, what will the city require, and how long will approval take. A civil firm answers those questions with a feasibility memo, and a good one takes weeks.

On this site the firm’s memo ran to 68 pages, with a title survey, a tree survey and utility availability letters attached.

What Noetic did

Noetic was given the address, the parcel, the acreage and the intended use. Nothing else. It researched the site against the county records, the city’s GIS layers, the recorded plats and deeds, the land development code and the utility providers, and produced its Site Intelligence Report in 24 hours.

To score it, the memo was broken into 149 individual claims. A licensed plan reviewer, formerly with a major city’s development services department, then adjudicated every disagreement. Items that require field work, such as the title survey and tree survey, were set aside, since no desk report can produce them. That left 121 items on which the two reports could be compared.

24 hours

Noetic filled out 94% of the civil firm's traditional SIR without calling a city official or taking a physical sample. Where both reports stated a fact, Noetic was right on every one, and on the four points where they disagreed, the licensed reviewer found the memo was wrong and Noetic was right. 116 right answers on 114 shared facts.

Why speed is the point

A retailer screening dozens of sites a year cannot wait weeks on each. With the answer back that fast, the real estate team can run every candidate in a market before committing to any of them, negotiate the letter of intent with the constraints already known, and hand the civil firm a site whose problems are already on the table. The engineer starts on design, not on research.

Scoring method: the civil firm’s memo was decomposed into individual claims, matched independently against Noetic’s report, then adjudicated by a licensed plan reviewer. Items that require physical field work were set aside before scoring. “Filled out” counts items matched fully or in part; “right answers” counts the shared facts Noetic got right plus the memo’s errors it caught, over the shared facts. The customer and the civil firm are not named.

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