Case Study · Site Intelligence Report · National Retailer
A national retailer was evaluating a one-acre infill lot on a core transit corridor in Austin for a ground-up store. A national civil engineering firm produced a 68-page feasibility memo for the site. Noetic ran its Site Intelligence Report on the same parcel, blind to the memo, and the two were scored against each other item by item.
This was not an easy lot. It is dense urban infill: a one-acre parcel on a core transit corridor, where the city’s mobility plan calls for far more right-of-way than exists today. The site had been an engine-service shop for decades, so any buyer needed to think about environmental screening before closing. On top of that:
Every one of those is a question a civil firm would spend days answering. Noetic answered them all, with the code section behind each, in 24 hours.
Retailers building ground-up at volume evaluate many more sites than they buy. Each one needs the same questions answered before a letter of intent: what is the zoning, what do the recorded documents say, where are the easements and the floodplain, what will the city require, and how long will approval take. A civil firm answers those questions with a feasibility memo, and a good one takes weeks.
On this site the firm’s memo ran to 68 pages, with a title survey, a tree survey and utility availability letters attached.
Noetic was given the address, the parcel, the acreage and the intended use. Nothing else. It researched the site against the county records, the city’s GIS layers, the recorded plats and deeds, the land development code and the utility providers, and produced its Site Intelligence Report in 24 hours.
To score it, the memo was broken into 149 individual claims. A licensed plan reviewer, formerly with a major city’s development services department, then adjudicated every disagreement. Items that require field work, such as the title survey and tree survey, were set aside, since no desk report can produce them. That left 121 items on which the two reports could be compared.
Noetic filled out 94% of the civil firm's traditional SIR without calling a city official or taking a physical sample. Where both reports stated a fact, Noetic was right on every one, and on the four points where they disagreed, the licensed reviewer found the memo was wrong and Noetic was right. 116 right answers on 114 shared facts.
A retailer screening dozens of sites a year cannot wait weeks on each. With the answer back that fast, the real estate team can run every candidate in a market before committing to any of them, negotiate the letter of intent with the constraints already known, and hand the civil firm a site whose problems are already on the table. The engineer starts on design, not on research.
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